Chasing Beauty
About Chasing Beauty
Table of Contents
Foreword
Prologue
Author / Contact
Blog
   
 

Foreword by Dr. Michael Yaremchuk

In this book, Jamieson shares with us her road to self-awareness and how she broke the cycle of poor self-esteem, poor decisions, and poor outcomes. Because she attributed her unworthiness to her facial appearance, I, as did other plastic surgeons, became part of her story. Poorly studied decisions to have cosmetic surgery led to less than desired outcomes.

I have treated numerous patients who have found themselves in Jamieson’s situation. They undergo numerous cosmetic procedures, only to look progressively worse. They come to me to break the cycle. I have learned that just as in the rest of life, it is better to avoid a poor outcome than to repair one. I hope that the following information, much of which Jamieson learned the hard way, can help prospective cosmetic surgery patients in their decision making process.

Cosmetic surgery will make you more attractive only if the aesthetic concern can be defined, if there is an operation that can effectively address it, and if there is a surgeon who has the knowledge, experience, and technical expertise to execute the operation.

The first step is to find a plastic surgeon. As Jamieson discovered "any medical doctor can call himself a cosmetic surgeon" and any ‘cosmetic surgeon’ can call himself “board-certified". There are some doctors who call themselves cosmetic surgeons who have no formal training in any form of surgery! Some surgeons create their own boards to claim board certification! For these reasons, the importance of finding a properly trained and certified plastic surgeon is paramount. Plastic surgeons who are members of the American Society of Plastic Surgeons have all been certified by the American Board of Plastic Surgery, which is the only board recognized by the American Board of Medical Specialties which is solely devoted to plastic surgery of the entire face and body. Certification by this board requires at least 5 years of training in surgery with a minimum of 2 years devoted to plastic surgery training. Prior to attaining the honor of membership, the surgeon is reviewed by his peers for ethical and safety standards.

Once you have chosen a plastic surgeon it is important to communicate your goals and be comfortable that the surgeon can meet your goals. As Jamieson found out, just having cosmetic surgery to have cosmetic surgery will not automatically improve your appearance. You and your surgeon must have a defined goal. That goal should be obtainable with the proposed procedure. You should be apprised of any negative aspects of the surgery.

The Internet may be helpful in decision making. It can provide useful information for the patient to understand their problem, its treatment, or, perhaps, who best to treat it. Unfortunately, it may also provide a forum for unscrupulous practitioners to mislead and deceive. Chat rooms can provide a forum for self-proclaimed experts to disburse inaccurate information. Information obtained from the Internet must be scrutinized for its accuracy since it is neither edited nor reviewed.

The marketing strategies of big business now add to the patient’s dilemma in decision making. Big business with its bottom line mentality continues to increase its involvement in the cosmetic surgery market. Certain medical device manufacturers now market their products or devices directly to the public through the lay press and media. Extravagant claims go unsubstantiated and unchallenged. Consumer demand is created resulting in some practitioners to provide services with equipment of little, if any, proven efficacy.

Another recent trend in cosmetic surgery confounding the decision making process is the establishment of franchises to provide certain procedures. The inducement is usually that of providing lower cost procedures with less downtime. The reality is that the patient is receiving a lesser, usually ineffective procedure by a nameless surgeon with variable credentials. These procedures are not dissimilar to the knock-off handbags sold by street vendors in many large cities. You get what you pay for.

As Jamieson learned, the selection of a plastic surgeon is an important one that requires serious thought and consideration. She is right when she says at the end of her story that one should do their best to "choose a surgery and its surgeon with the head…… knowing what to be afraid of and what to trust".

Click to meet Dr. Yaremchuk.


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